Every business needs a good accounting system in place. This is the only way you can truly understand where your business has come from, and where it is heading. It’s your early warning system and overall health check, for any problems that may be on the horizon, such as cash flow issues or under-performing product […]
What are the main business structures in Australia? In Australia, the main business structures are designed to cater to various business sizes, types, and ownership models. These structures include: Each business structure has its own advantages and disadvantages in terms of taxation, liability, reporting requirements, and more. The choice of structure depends on factors like the size […]
You have a game-changing invention that you want to launch – with a bit of careful planning, collaboration and determination, your stroke of genius could be up and running before you know it. Here are 10 tips to successfully bring your product to the market. Love what you’re doing It’s easier if you believe in what […]
When you’re a woman running an established business, there’s a good chance you often find yourself overwhelmed and short on time. If you’re frequently feeling too “hands-on,” keep reading. We will delve into the concept of creating a hands-off business, exploring the required mindset shift, and offering practical strategies you can start implementing today. The […]
It’s no secret that small business owners wear many hats. They are marketers, managers and much more. Perhaps their most important role is that of product developer. New products promote business growth and enable business owners to respond to industry trends and consumer demand. This makes product development the vehicle that allows small business owners […]
Sometimes even the most slam-dunk deals hit a roadblock, leaving the salesperson or business owner grappling with just how to move the transaction to a successful close. A deal that seems lost in purgatory can be hard on even the most seasoned sales professionals. The bigger the sale, the more tormenting it is to wait […]
Cash flow is one of the biggest issues facing start-ups. Recent research reveals Australian small businesses are chasing $76 billion in unpaid customer bills and according to the Australian Securities and Investment Commission, poor cash flow was the key factor in half of all tech firm failures in 2016. So how can you manage your […]
A drawn-out sales process can be the downfall of an otherwise healthy business – or at the very least, a huge drain on efficiency and profitability. Slow sales cycles are more expensive than their streamlined counterparts and profoundly impact the cash flow and financial stability of the company due to the delayed influx of sales […]
There is a difference between marketing to businesses and marketing to a consumer. Some people think marketing to someone looking to purchase something for themselves is the same as marketing to a person making a purchase for their business. You may still be dealing with a person making a decision on what to buy and […]
A customer journey map is a visual representation of every interaction a customer has with a brand along their customer journey. It tells the story of the customer’s experience as they progress through all the touchpoints between customer and organisation, from initial contact and purchasing to the ultimate goal of long-term brand loyalty. Customer journey […]
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