Marketing To Billions Of World Cup Fans: Lessons From Lay’s
Hernán Tantardini, CMO of PepsiCo’s U.S. Lay’s & Food Portfolio. PepsiCo At the midpoint of the 2026 FIFA World Cup, soccer fever is everywhere: On television and streaming feeds, in the news, on social media and at the grocery store. I talked to Hernán Tantardini, CMO of PepsiCo’s U.S. Lay’s & Food Portfolio, about how […]
Small But Mighty
