Category: Finance

Running a successful ad campaign isn’t just about setting it up and hoping for the best, it’s about strategic testing and refining. A/B testing is one of the most powerful tools for maximising performance and getting the most out of your ad spend. At Digital Freak, we guide brands through smart google ads campaign tips, […]

For many Aussie business owners, keeping a fleet of vehicles on the road is essential — but also expensive. From maintenance and servicing to depreciation and cash flow headaches, managing company vehicles can chew through time and money. That’s where fleet leasing steps in. As more businesses explore smarter ways to manage transport and logistics, […]

Consistency is the cornerstone of successful digital marketing, but that’s easier said than done without a plan. A content calendar helps you stay organised, align your team, and produce content that delivers results. At Digital Freak, we help brands take control of their content creation, streamline their content marketing strategies, and ensure every post fits […]

If you’re not upselling or cross-selling, you’re leaving money on the table—simple as that. As part of a strong digital strategy, upselling and cross-selling are two of the most effective tactics in ecommerce marketing, especially when combined with time-saving marketing automation solutions. Not only do they boost your average order value, but they also improve […]

Australia’s new $3 million superannuation cap has become a hot topic among high-income earners—and for good reason. From 1 July 2025, individuals with more than $3 million in superannuation will face an additional 15% tax on earnings attributed to the portion of their balance above that threshold. This legislative change represents a significant shift in […]

Many people’s ultimate goal is to own their own company. By having your own business, it provides you with a unique degree of control over your work life and allows you to execute your vision in any way you see fit. When you have complete power over the company’s choices, you will not have to […]

After many months of speculation, in 2023 the ATO announced considerable – and controversial – changes to how you claim home office expenses.  The ATO also phased in updated record keeping requirements over the 2022-23 financial year and from 01 March 2023 onwards; detailed record keeping became an essential part of working from home. Without […]

For high-earning professionals—surgeons, executives, legal specialists, and partners in financial services—the goal of investing is rarely about aggressive growth at all costs. It’s about control, security, and preserving the capital you’ve worked tirelessly to accumulate. This is where capital preservation becomes central. It’s not just a strategy—it’s a philosophy of protecting wealth while still allowing […]

As a high-earning professional or business owner, your financial life is often complex—and the line between personal and business finances can blur all too easily. Without proper planning, your personal wealth can be exposed to business liabilities, putting your family home, investments, and retirement savings at risk. The good news? With strategic planning and the […]

The costs of starting a business can really add up. You might need to think about registering business names or setting up a company – and that’s before you even start buying stock, renting premises, obtaining insurance or perhaps get set up to work from home. You also need to consider the costs of a […]