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How to Attract Multi-Generational Shoppers

When Bert Dagnon took over Salt Walter Gift Shop in Galveston, Texas, in 2019, he had no idea his new role as store owner would also include a deep education in multi-generational marketing. The shop, which sits right across from the beach along Seawall Blvd., is a popular spot for locals and tourists to shop for towels, […]

The Algorithm is Always Changing: Here’s How to Stay Ahead

Social media platforms, search engines, and advertising networks are constantly tweaking their algorithms. What worked last month might not work today. For businesses trying to stand out online, keeping up with these changes is a full-time job. At Digital Freak, we help our clients navigate shifting algorithms with consistent content creation, adaptive content marketing strategies, […]

Educating Staff on Halal Compliance: Best Practices for Business Owners

When it comes to halal compliance, education isn’t just a nice-to-have, it’s essential. For any Melbourne-based business hoping to serve Muslim customers or expand into diverse markets, the success of your certification hinges on what your staff know, understand, and apply. From kitchen procedures to front-of-house service and halal certification trust, team-wide training plays a […]

Reducing Downtime in Refrigerated Fleets with Remote Monitoring Tools

In Melbourne’s fast-paced cold chain industry, the pressure is always on to deliver perishable goods on time, intact, and at the right temperature. For any refrigerated transport company, unexpected breakdowns or temperature fluctuations can mean significant losses, both financially and reputationally. That’s why modern businesses are increasingly turning to remote monitoring systems to safeguard temperature-sensitive […]

From Bricks to Clicks: Effective Digital Marketing Ideas for Home Builders

If you’re a home builder, tradie, or renovation expert, you know word of mouth and referrals are gold—but they’re not enough anymore. To stay competitive and attract high-quality clients, you need to build a solid online presence that consistently brings in leads. Here are tips from a digital agency in Melbourne, focussing on affordable digital […]

What is behind Australia’s microbusiness boom?

Australia’s GDP is worth a staggering $1.7 trillion; and while a good proportion of that is made up of large-scale enterprises, exports, resource extraction and manufacturing, our country also has a booming small business sector. Many regular Australians run their own businesses, from retail to trades and everything in between. What’s more, the country has […]

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