When You’re Suddenly Managing More People—and Feeling Buried

Deagreez/Getty Images In today’s uncertain economic climate, organizations often flatten structures to cut costs and accelerate decision-making, eliminating layers of middle management. In 2023 and 2024 alone, companies like Meta, Google, and Amazon laid off tens of thousands of employees, consolidating roles, shrinking teams, and widening managerial spans. On paper, the org chart may look […]

Finding your ideal customers

Key points Who are our ‘ideal’ customers? Once you have done a marketing plan, the answer to “Who are our customers?” should be clear.  But it will take more work to define “Who are our ‘ideal’ customers?” When starting up, companies are grateful for a sale – any sale, i.e., a small validation that someone […]

Federal Budget 2025: What Small Businesses Need to Know

The Australian Federal Budget for 2025-26 introduces a range of measures that will directly affect small businesses across various industries. Understanding these changes is crucial for business owners who want to make informed decisions, optimise their financial strategies, and leverage new opportunities. Small businesses form the backbone of Australia’s economy, accounting for nearly half of private […]