Business Tips

Your Local SEO Strategy Needs a Serious Refresh – Here’s What To Do

Sticking with the same marketing tactics year after year just doesn’t cut it—especially when it comes to local SEO. Whether you’re a tradie in Brunswick, a beauty clinic in Richmond, or a retail store in Fitzroy, your online presence is more important than ever. And if your current strategy hasn’t been updated in a while, […]

Starting Small Business

These Are The Best Performing PPC Channels for Small Businesses

When it comes to online advertising, small businesses don’t have time or money to waste. Every click needs to count, and every dollar needs to stretch. That’s why having the right PPC strategy is essential—not just throwing money at Google or Facebook and hoping for the best. Whether you’re running a local plumbing business, a […]

Small Business Advice

Top Email Metrics to Track (and What They Actually Tell You)

Email marketing has long been a powerhouse of digital marketing—and for good reason. It’s personal, direct, cost-effective, and delivers one of the highest ROIs of any channel. But if you’re still measuring success purely by open rates, it’s time to dig a little deeper. Whether you’re a small business owner or a startup, understanding what’s […]

Starting Small Business

The Future of Voice Search: How to Optimise Your Website for Siri & Alexa

Voice search is no longer just a trend, it’s a fundamental shift in how users find information online. With the rise of digital assistants like Siri and Alexa, businesses must evolve their SEO strategies, prioritise local search optimisation, and adapt their targeted marketing efforts to stay relevant. At Digital Freak, we’re helping brands prepare for […]

Business Tips

WordPress or Wix? A Side-by-Side Comparison for SEO, Speed and Functionality

When it comes to small business web design, choosing the right platform is more than just a matter of taste—it can shape your brand’s visibility, functionality, and long-term growth. As a web design agency in Melbourne, one of the most common questions we hear is, “Should I use WordPress or Wix?” The answer depends on […]

Starting Small Business

How to Improve Website Speed and Reduce Bounce Rates

In the fast-paced digital world, website speed can make or break your online success. A slow-loading site not only frustrates users but also increases bounce rates and harms your search engine rankings. At Digital Freak, we know that optimising your site’s performance is critical for local search optimisation, working effectively with an SEO expert Melbourne, […]

Starting Small Business

How to Build Trust and Authority with LinkedIn Thought Leadership

Let’s be real—LinkedIn isn’t just a digital CV anymore. It’s the boardroom, the water cooler, and the TED Talk stage of the business world, all rolled into one. And if you’re not tapping into it for content marketing and social media marketing, you’re missing out on more than likes—you’re missing out on leads, credibility, and […]

Business Tips

Why Google Loves Fresh Content: How Blogging Boosts SEO

If you’re trying to climb the search engine rankings, blogging should be at the top of your digital to-do list. At Digital Freak, we know that Google rewards websites that consistently publish valuable, updated content. Whether you’re refining your local search optimisation, seeking support from an SEO expert Melbourne, or implementing smarter SEO strategies, blogging […]

Small Business Advice

How to Use Marketing Automation to Save Time and Boost Sales

Marketing is one of those things every business knows they should do—but it often ends up at the bottom of the to-do list. That’s where marketing automation steps in. Whether you’re a time-poor start-up or a growing enterprise, marketing automation tools can streamline your efforts, boost efficiency, and—most importantly—increase revenue. For small businesses, especially those […]

Business Tips

How to Nurture Leads and Turn Them into Loyal Customers

Turning leads into loyal, long-term customers doesn’t happen by chance, it requires strategy, consistency, and the right tools. At Digital Freak, we work with businesses to bridge the gap between initial interest and brand loyalty through proven digital marketing tactics. Whether you’re focusing on local search optimisation, refining your targeted marketing, or investing in effective […]