Small But Mighty
When you’re running a busy trade or home services business—whether you’re a plumber, electrician, landscaper, builder or cleaner—finding time for marketing can feel impossible. But here’s the thing: if new leads aren’t coming in, your tools could be gathering dust before you know it. That’s why we’ve pulled together real-world marketing tips that actually work for tradies, backed by data and proven by results. Whether you’re just getting started or ready to grow, digital marketing specialists can help you get seen by the right customers at the right time. Here are the best digital marketing services for tradies and how to make smart moves that drive leads, grow your business, and get the phone ringing.
1. Get Your Website Working Harder
Your website is your digital shopfront, and it needs to be fast, mobile-friendly, and easy to navigate. According to Google, 53% of mobile users leave a page that takes longer than 3 seconds to load. If your website looks outdated or loads slowly, potential customers will bounce.
Tips:
- Make sure your site clearly lists your services, service area, and contact details.
- Add testimonials or photos of your recent work.
- Use a call-to-action on every page (e.g., “Get a free quote today”).
Working with digital marketing specialists means you can get help building a website that looks great and converts visitors into paying clients.
2. Get Listed—and Optimised—on Google
Claiming and optimising your Google Business Profile is one of the most effective ways to show up when people search for services like yours. A Local Consumer Review Survey by BrightLocal found that 87% of consumers used Google to evaluate local businesses in 2023.
Marketing tips for your Google profile:
- Use keywords in your business description (e.g., “licensed plumber in Parramatta”).
- Add regular posts, photos of recent jobs, and request reviews.
- Respond to all reviews—especially the not-so-great ones.
3. Run Location-Based Google Ads
With limited budgets, tradies can’t afford to waste money on ads that reach the wrong audience. The best digital marketing services will help you run hyper-targeted Google Ads that show only in your service area, to people actively searching for what you offer.
Google Ads work especially well for:
- Emergency services (e.g., blocked drains, no hot water).
- High-intent searches (e.g., “electrician near me”).
- Seasonal jobs (e.g., gutter cleaning in autumn).
4. Use Social Media to Build Local Awareness
Social media isn’t just for influencers—it’s one of the best ways for tradies to build local brand recognition. According to the Yellow Social Media Report 2020, 62% of Australians use social media to research local businesses.
Top marketing tips for social media:
- Share short videos or photos from job sites (with permission).
- Use location hashtags (e.g., #SydneyPlumber, #MelbourneTradie).
- Share tips to showcase your expertise and trustworthiness.
Bonus: Paid social ads can be an affordable way to reach local homeowners if you target by postcode, age, or homeownership status.
5. Get More Leads with Online Reviews
Tradies live and die by word of mouth—and in 2025, that word of mouth is online. Studies show that businesses with more than 40 reviews generate significantly higher conversion rates, and 89% of customers read reviews before choosing a local service.
Ask every happy customer to leave a review on Google, Facebook or relevant trade directories. Make it easy by texting them a direct link or using a QR code on your invoice or van.
6. Work with a Local Marketing Team
You don’t need to figure this all out yourself. Digital marketing specialists who understand the tradie world can help you plan and deliver lead-driven strategies that actually work—without fluff or wasted budget. From SEO and Google Ads to web design and content, the best digital marketing services are the ones that work with your goals, your budget, and your time.
Time to Get Smart with Your Marketing
If you want to spend less time chasing work and more time doing what you do best, it’s time to follow these marketing tips and start building a reliable lead pipeline. Whether it’s upgrading your website, launching a local Google Ads campaign, or working with digital marketing specialists, it all adds up to smarter growth. At the end of the day, the best digital marketing services for tradies are the ones that make your phone ring, your calendar fill up, and your reputation grow.