How to Build a Content Calendar That Actually Works

Consistency is the cornerstone of successful digital marketing, but that’s easier said than done without a plan. A content calendar helps you stay organised, align your team, and produce content that delivers results. At Digital Freak, we help brands take control of their content creation, streamline their content marketing strategies, and ensure every post fits […]

The Best Upsell and Cross-Sell Strategies for Online Stores

If you’re not upselling or cross-selling, you’re leaving money on the table—simple as that. As part of a strong digital strategy, upselling and cross-selling are two of the most effective tactics in ecommerce marketing, especially when combined with time-saving marketing automation solutions. Not only do they boost your average order value, but they also improve […]

How to Create a High-Converting Landing Page That Sells

If you’re running an online business, you already know that not all website pages are created equal. Your landing page is your pitch, your first impression, and—when done right—your highest-converting asset. Whether you’re launching a new product, running paid ads, or building your email list, getting your landing page right is essential. At the core […]

Are You Being a Nice Jerk?

Chronic lateness. Constant interruptions. Continuous “multitasking.” If you exhibit some seemingly small behaviors often enough, the repeated disrespect can destroy relationships and hurt culture. Here’s how leaders can model better choices. Carolyn Geason-Beissel/MIT SMR | Getty Images Let me ask you some questions to get this discussion started. In the past week or two at […]

The Role of CO₂ Incubators in IVF, Pharmaceutical, and Biotechnology Labs

In IVF clinics, pharmaceutical research, and biotechnology development, precision is everything. These environments rely on highly controlled conditions to nurture delicate samples, protect data integrity, and drive innovation. At the centre of many of these processes is the CO₂ incubator—a vital piece of equipment that maintains the ideal environment for cell growth, embryo development, and […]

Cold Chain Logistics for Startups: A Guide for Melbourne Entrepreneurs

Starting a food, beverage, or pharmaceutical business in Melbourne is an exciting venture, but it comes with logistical challenges, especially when dealing with perishable products. Ensuring your goods remain fresh and safe from production to delivery is where cold chain logistics come in. Partnering with the best refrigerated transport companies Australia has to offer is […]

The Best Digital Marketing Hacks to Generate More Leads in 2025

Staying ahead in the digital marketing game requires constant innovation and adaptation. With new technologies and consumer behaviours evolving rapidly, businesses must refine their marketing tactics to drive more leads and conversions. At Digital Freak, we specialise in content marketing strategies, helping brands get found online, and crafting effective online advertising campaigns that deliver real […]

Big Changes are Coming to Google Ads

Google Ads is changing fast, and if you’re running a small business or ecommerce store, these updates could make a big difference to your online marketing. As an online ads agency in Melbourne, we’re here to help you make sense of it all—so you can focus on growing your business with high-impact ecommerce marketing, not […]

The Impact of Voice Search on Digital Marketing Strategies

Voice search is no longer a futuristic concept—it’s here, and it’s changing the way people interact with the digital world. With the rise of smart speakers like Amazon Alexa and Google Home, along with built-in voice assistants on smartphones, more users are shifting away from traditional text-based searches. This shift has major implications for businesses, […]

The Future of Halal Certification in a Globalised World

As the world becomes more interconnected, the demand for Halal-certified products is growing at an unprecedented rate. With an expanding global Muslim population and increasing awareness of ethical and high-quality food production, Halal certification is no longer limited to religious compliance, it is now a key driver of international trade. Businesses seeking to remain competitive […]