For small retailers, rarely, if ever, has profit been a bigger focus. Inflation, interest rates and cost-of-living pressures are squeezing business budgets and making consumers more cautious in their spending. Your profit margin – which provides essential insights like whether you’re generating money or pricing products correctly – should always be on your radar, but […]
Tap and go payments today are a far cry from tills springing open with a ring, or from swiping a card. The point-of-sale experience has become a vital component of a brand interaction. The online customer experience has surged ahead due the urgency for digital shopping solutions created by the pandemic. The challenge now is […]
The very first client I got, exactly 15 years ago this month, came through a leap of confidence. Having recently met, the guy asked me, “so what do you do Brook?” I could have responded, “I was working in Public Relations, but took a sideways step into publishing because I thought I wanted to be […]
Small But Mighty