Sometimes even the most slam-dunk deals hit a roadblock, leaving the salesperson or business owner grappling with just how to move the transaction to a successful close. A deal that seems lost in purgatory can be hard on even the most seasoned sales professionals. The bigger the sale, the more tormenting it is to wait […]
A drawn-out sales process can be the downfall of an otherwise healthy business – or at the very least, a huge drain on efficiency and profitability. Slow sales cycles are more expensive than their streamlined counterparts and profoundly impact the cash flow and financial stability of the company due to the delayed influx of sales […]
Starting a new business is an exciting time when checking off tasks like registering your business name and creating your Instagram account can feel like achieving huge milestones. But there comes a point when the foundation has been laid, and it’s time to start promoting your business to attract customers, generate revenue and grow; it’s […]
In today’s digital landscape, a digital marketing agency should constantly be seeking innovative ways to enhance its customer service and lead generation efforts. One technology that has emerged as a powerful tool in this regard is chatbots. This article explores the role of chatbots in customer service and lead generation, highlighting their benefits and discussing […]
For small retailers, rarely, if ever, has profit been a bigger focus. Inflation, interest rates and cost-of-living pressures are squeezing business budgets and making consumers more cautious in their spending. Your profit margin – which provides essential insights like whether you’re generating money or pricing products correctly – should always be on your radar, but […]
Tap and go payments today are a far cry from tills springing open with a ring, or from swiping a card. The point-of-sale experience has become a vital component of a brand interaction. The online customer experience has surged ahead due the urgency for digital shopping solutions created by the pandemic. The challenge now is […]
The very first client I got, exactly 15 years ago this month, came through a leap of confidence. Having recently met, the guy asked me, “so what do you do Brook?” I could have responded, “I was working in Public Relations, but took a sideways step into publishing because I thought I wanted to be […]
Small But Mighty