Have you been on a time crunch to create social media content? Most of us have, and it’s a stressful position to be in because creating content right before it needs to be published is less likely to meet the needs of your audience, and you miss out on creative special topics and events you […]
A customer journey map is a visual representation of every interaction a customer has with a brand along their customer journey. It tells the story of the customer’s experience as they progress through all the touchpoints between customer and organisation, from initial contact and purchasing to the ultimate goal of long-term brand loyalty. Customer journey […]
In a competitive and sophisticated online market, it’s more important than ever to stand out from the crowd. With the help of insights from our latest Inside Australian Online Shopping Report, we explore what it takes to build a successful eCommerce strategy. Key points Businesses have entered this year off the back of an extraordinary […]
As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. But, I’ve also noticed a consistent pattern of confusion about what a marketing strategy truly entails. Marketing strategy is a detailed plan designed by businesses to promote their product or service through different channels and […]
In the dynamic digital landscape of Melbourne, having an impactful online presence is crucial for businesses seeking growth and success. To achieve this, web development in Melbourne must go beyond aesthetics and functionality. It requires a strategic approach that considers the customer journey, ensuring seamless navigation and engaging experiences. In this article, we explore the […]
In the bustling city of Melbourne, where businesses strive to stand out in the digital landscape, an effective email newsletter campaign can be a game-changer. Engaging and informative newsletters can help businesses nurture leads, build lasting relationships with customers, and drive conversions. In this article, we will explore the key strategies that small business marketing […]
In today’s competitive business landscape, personal branding has become crucial for professionals seeking success. However, success goes beyond superficial appearances; it lies in aligning your actions with your authentic purpose, explains personal branding expert Zahrina Robertson. By understanding and harnessing ‘the signals’, recognising opportunities and making the right choices, you can cultivate a purpose-driven personal brand […]
In today’s digital landscape, reaching and engaging customers across multiple channels has become crucial for businesses in Melbourne. With the rise of online platforms and the ever-increasing competition, a cross-channel marketing approach has emerged as a strategic necessity. In this article, we will explore the importance of cross-channel marketing, how it aligns with the needs […]
In today’s competitive business landscape, attracting and retaining local customers is crucial for Melbourne-based businesses. With the rise of digital marketing strategies, location-based marketing has emerged as a powerful tool to drive foot traffic and connect with the local audience. By implementing targeted marketing campaigns, optimising a content strategy, and leveraging a comprehensive digital marketing […]
In today’s digital age, where online presence holds paramount importance for businesses, influencer marketing has emerged as a powerful strategy to reach and engage with a targeted audience. Melbourne, known for its vibrant culture and thriving social media community, offers a prime location for businesses to harness the potential of influencer marketing. By collaborating with […]
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