Category: Marketing

Let’s be honest, shopping online isn’t just a convenience anymore. For most Aussies, it’s how we shop. Whether it’s a new pair of shoes, a birthday gift, or tonight’s dinner, we’re turning to e-commerce websites instead of wandering the shops. So, if you’re running an Australian brand, your online store isn’t just part of your […]

When Bert Dagnon took over Salt Walter Gift Shop in Galveston, Texas, in 2019, he had no idea his new role as store owner would also include a deep education in multi-generational marketing. The shop, which sits right across from the beach along Seawall Blvd., is a popular spot for locals and tourists to shop for towels, […]

Social media platforms, search engines, and advertising networks are constantly tweaking their algorithms. What worked last month might not work today. For businesses trying to stand out online, keeping up with these changes is a full-time job. At Digital Freak, we help our clients navigate shifting algorithms with consistent content creation, adaptive content marketing strategies, […]

If you’re a home builder, tradie, or renovation expert, you know word of mouth and referrals are gold—but they’re not enough anymore. To stay competitive and attract high-quality clients, you need to build a solid online presence that consistently brings in leads. Here are tips from a digital agency in Melbourne, focussing on affordable digital […]

With over a billion users and a growing influence on global buying trends, TikTok has become one of the most talked-about platforms in recent years. For Melbourne businesses wondering whether to join the trend, the decision should be driven by more than just popularity. It needs to align with your content creation, complement your existing […]

If your digital marketing strategy isn’t delivering the results you’d hoped for, you might be falling for some common myths. Whether you’ve been told that social media marketing only works for big brands or that website development is a one-time task, these ideas can quietly hold your business back from reaching its potential. Marketing has […]

Running a small business in Australia means more than just getting your name out there. It means becoming part of your community, showing up where people are already looking, and building trust with the people who live, work and shop nearby. You don’t need a massive budget or complicated digital marketing strategy. You just need […]

Creating great content takes time, effort, and resources, so why let it go to waste after just one post? Repurposing content is one of the smartest ways to get more out of your efforts and boost your results across multiple channels. At Digital Freak, we help brands maximise their content creation, strengthen their content marketing […]

If you run a pub, bar, or café, you know it’s all about foot traffic, loyal locals, and showing up when people search for “great coffee near me” or “best pub in [suburb].” That’s where local SEO comes in—a tailored SEO strategy that ensures your business is visible where it matters most: right at the […]

In a digital-first world, your website is often the first impression a customer has of your business. But is your current site helping or hurting your brand? At Digital Freak, we help businesses fine-tune their online presence through web design essentials, smart small business marketing, and strategies on how to get found online. Here are […]