Category: Marketing

Running a successful ad campaign isn’t just about setting it up and hoping for the best, it’s about strategic testing and refining. A/B testing is one of the most powerful tools for maximising performance and getting the most out of your ad spend. At Digital Freak, we guide brands through smart google ads campaign tips, […]

Designing a calendar that’s functional and visually appealing isn’t just about picking your favourite colours or fonts. Whether you’re planning fundraising calendars, promotional business calendars, or ordering through bulk calendar printing services, getting the design right is essential to capturing attention, reinforcing your brand, and ensuring people want to use your calendar all year round. […]

With the rise of short-form video content, Instagram has become a powerhouse platform for brands looking to grow their reach and connect with their audience. But when it comes to choosing between Stories and Reels, many businesses are left wondering which format delivers the best results. At Digital Freak, we help brands level up their […]

Consistency is the cornerstone of successful digital marketing, but that’s easier said than done without a plan. A content calendar helps you stay organised, align your team, and produce content that delivers results. At Digital Freak, we help brands take control of their content creation, streamline their content marketing strategies, and ensure every post fits […]

If you’re not upselling or cross-selling, you’re leaving money on the table—simple as that. As part of a strong digital strategy, upselling and cross-selling are two of the most effective tactics in ecommerce marketing, especially when combined with time-saving marketing automation solutions. Not only do they boost your average order value, but they also improve […]

Video marketing has become one of the most effective tools for small businesses to connect with customers, build trust, and boost lead generation. Whether you’re an eCommerce brand, a local service provider, or a B2B business, working with a digital agency in Melbourne can help you craft video content that converts. And with 91% of […]

Video is one of the most engaging and powerful formats for online marketing, but many businesses shy away from it due to perceived costs. The good news? You don’t need a professional film crew or a massive budget to make an impact. At Digital Freak, we help brands unlock the potential of video through smart […]

A slogan makes your brand more recognizable and memorable. It captures what’s appealing about your brand in a few words. Writing a catchy motto is easier than you think. Follow these steps to make your business slogan one that gets results. “A diamond is forever.” “Snap, Crackle, Pop.” “Finger lickin’ good.” “Because you’re worth it.” […]

If you’re running an online business, you already know that not all website pages are created equal. Your landing page is your pitch, your first impression, and—when done right—your highest-converting asset. Whether you’re launching a new product, running paid ads, or building your email list, getting your landing page right is essential. At the core […]

Running paid ads sounds simple, right? You set a budget, create some ads, and watch the leads roll in. But for many businesses, it’s not that easy. Without the right strategy, paid advertising can quickly become a costly mistake. At Digital Freak, we’ve helped countless brands optimise their approach with expert google ads campaign tips, […]